LinkedIn Ads That Actually Work: AJ Wilcox Reveals His Top LinkedIn Secrets | Called to Action
In this episode of Called to Action, Aimtal’s CEO Janet Mesh and co-host Tucker sit down with LinkedIn Ads expert AJ Wilcox — founder of B2Linked and host of the LinkedIn Ads Show podcast. Together, they unveil a powerhouse of strategies to supercharge your LinkedIn advertising efforts.
Whether you’re looking to build brand awareness, influence a growing B2B buying committee, or level up your thought leadership game, this episode has something for every marketer looking to make an impact.
What you’ll learn in this episode:
✔️ The proven 3-stage LinkedIn Ads funnel that turns impressions into pipeline
✔️ How to win over today’s complex B2B buying committees with tailored ad strategies
✔️ Why thought leadership isn’t optional and how to balance personal and brand content
✔️ Real-world ad performance insights from campaigns with Cisco’s Outshift
✔️ Tips for building trust, staying top-of-mind, and aligning paid and organic efforts
📝 LinkedIn Study: Building Brand Trust in an Era of Innovation: https://business.linkedin.com/marketi...
🚨 Bonus: AJ and Tucker sip on three of AJ’s favorite root beers throughout the episode. Grab a bottle and play along!
💬 Connect with Aimtal on social media:
➡️ LinkedIn: / aimtal
➡️ Instagram: / aimtal_co
➡️ Blog: https://www.aimtal.com/blog
💬 Connect with AJ Wilcox:
➡️ LinkedIn: / wilcoxaj
➡️ Website: https://b2linked.com/
Timestamps
00:00 - Intro
08:58 - A proven approach for driving success with LinkedIn Ads
33:20 - The rising impact of the buying committee on B2B purchases
47:04 - How to think about thought leadership on LinkedIn
57:51 - Episode Recap and Call to Action
#B2BMarketing #LinkedInMarketing #LinkedInGrowth #LeadGeneration #DemandGeneration #GrowthMarketing #PaidAdvertising #SocialMediaMarketing