In this tutorial, you’ll learn how to create a Facebook and Instagram ad campaign to target people who have engaged with your Facebook and Instagram content.
There are three stages to a successful Facebook ad funnel: awareness (level 1), engagement remarketing (level 2), and website remarketing (level 3). This framework allows you to move someone from a stranger to a paying customer by showing the right ads to the right people at the right time.
By targeting warm engagement audiences, you’ll see higher engagement and conversion rates. You’re capitalizing on the fact that your audience already knows your business because they’ve interacted with your organic posts or other ads.
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