Behind the Scenes of XP at NASDAQ: A 25-Year History
New York has always held great symbolic weight for me in the business world. And this time, the trip had an even more special meaning: to attend XP Investimentos' 25th anniversary celebrations with an intense schedule of strategic meetings, networking, and encounters with some of the biggest names in the market.
During these days, I participated in important conversations with investors connected to agribusiness, exchanging ideas about growth, the market, and long-term vision. In addition, we had the opportunity to visit Nasdaq, reliving the importance of the 2019 IPO and the impact that moment had on the company's trajectory.
More than just a trip, this vlog shows the behind-the-scenes of how connections, positioning, and international relationships make a difference in the game of big business.
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I'm Rafael Furlanetti, partner and institutional director at XP Investimentos, where I've built my career connecting the financial market, entrepreneurs, and major decisions that impact the business environment in Brazil.
Over the past few years, I've participated in some of the most relevant conversations in the country, bringing together business leaders, investors, and authorities to discuss economics, growth, and strategy.
I also serve as president of Ancord, contributing to the strengthening and development of the Brazilian financial market.
In addition, I'm a presenter on CNN Brasil's Hot Market program, bringing debates and analyses about economics, business, and the movements that impact the market.
Here you will find content about business, leadership, the financial market, networking, and the behind-the-scenes decisions that move Brazil.
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Chapters
00:00 Reflections on Audience and Business
01:19 Visiting CNN: Hot Market Edition
03:33 Strategic Networking with Large Funds
04:36 XP 25 Years: Agribusiness Breakfast
06:07 The Art of Building Bridges
09:15 Conversation with Martin Escobari and Guilherme Benchimol
11:17 The IPO Journey and Customer Focus
13:26 Experiential Marketing and Authority
14:41 Networking Strategies in Person of the Year
17:07 Hard Work and the Future with AI