How to Set Up Google Ads for Local Businesses (Step by Step)
In this video, we walk you through how to set up a Google Ads account the right way for a local service business — from creating the account to launching your first campaign. We flag every default setting Google will push you toward that quietly burns your budget, and we show you exactly what to change so you can start generating leads instead of wasting spend.
Wondering why your Google Ads spend disappears without producing real leads? Watch the video to see the full account setup, the settings to fix before you launch, and the two things to do the moment your campaign goes live.
0:00 Why setting up Google Ads correctly matters for local businesses
0:47 Creating your Google Ads account and adding business info
1:24 Choosing your conversion goal and campaign type (Search)
2:13 Adding keywords and picking the right match types
3:14 Setting your target location (critical for local businesses)
3:48 Language, audiences, and turning off network partners
4:30 Writing responsive search ads, site link assets, and call assets
5:33 Choosing a bidding strategy and setting a daily budget
6:12 Payment details, time zone, and launching your campaign
6:29 What to do right after launch (search terms + performance review)
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Pronto Marketing is a top-rated WordPress agency. We provide full-service custom website design, website support, and digital marketing services — including Google Ads and SEO link building — to help businesses grow online. We proudly partner with MSPs, construction firms, nonprofits, and professional services to build websites that deliver serious ROI.
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