For Context: The Upfronts | The Current
In the latest For Context, The Current breaks down how streaming and always on advertising is revolutionizing the upfronts, one of the oldest annual processes in media and advertising.
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For more coverage:
For Context: Advertising in a recession: https://bit.ly/3maEBbz
Marketers focus at the upfronts: https://bit.ly/3O16SNr
How have the upfronts evolved? https://bit.ly/3GXxLgQ
Upfronts predictions: http://bit.ly/416ERHp
The true value of a CPM in the streaming age: http://bit.ly/40Q73P8
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