4 Hours of E-A-T | How to Leverage E-A-T with Your Content Strategy
You’ve identified your target audience, found the relevant topics, dug up the right keywords, formulated the right semantics, figured out the best format and chosen the ideal platform… That’s great. Your content will rock. But how do you leverage maximum ‘EAT-effect’ from that content?
Marie Haynes will help you take your theoretical understanding of E-A-T and apply it practically to every single content piece… and also your overall content strategy.
0:10 Introductions
4:50 How To Align Content with Google’s Need for E-A-T
6:34 Content Author Expertise
12:24 Google’s Approach to Author Expertise
19:45 Google Core Updates and How Google Determines Good Content
23:15 The Importance of Page Titles for E-A-T
24:23 Why The Purpose of Every Page Matters in E-A-T
29:40 Clickbait or Shocking Content Titles Ruin E-A-T
33:40 Aim to Create Stellar and Unique Content
38:36 How Search Engine Journal Implements E-A-T
45:55 Is Showing Your E-A-T Bragging?
48:58 Will The Impact of Links on Website Authority Lessen?
53:57 Content Quality Improvements: How Long Until You Benefit in SERPs?
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