So you have your Google Ads campaigns set up and running smoothly, and what is next? Well, you have several ways to understand how your customers are interacting with your business so that you could maximize your conversions and improve your business with the help of data. To do so, the next logical step is to link your Google Ads account to your GA4 for the data to start flowing to your property. This will allow you to visualize some reports that are not available in GAds and to gain deeper insights about your customers.
So sit back and follow along while Ilana shows us two ways in which this can be done.
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00:00 - Introduction
00:19 - Linking Google Analytics 4 to Google Ads
02:11 - Linking Google Ads to Google Analytics 4
03:12 - More GAds Important Information