AdAsia 2021 Macao - FUTURETOPIA Review
Organised by the Asian Federation of Advertising Associations (AFAA) and hosted by the Association of Advertising Agents of Macau (AAAM), AdAsia 2021 Macao was successfully held in Macao, China, from December 3 to 5, 2021. Supported by Macao Government Tourist Office (MGTO) and Macao Trade and Investment Promotion Institute (IPIM), the conference was held under the theme of “FUTURETOPIA - Marketing in the Brave New World” and focused on five key areas: international communication, branding, creative marketing, cultural tourism and technology integration. As a professional extravaganza, the event aimed to create a cultural contact and exchange platform with international influence, to jointly explore practical marketing solutions with new opportunities and to develop a new force for an industry breakthrough.