How to Better Understand Your Customers
How well do you really know your customers?
Mark Huber, Metadata’s Director of Growth, asks B2B demand generation leaders to share their preferred processes for better understanding their customers.
Panelists include Sidney Waterfall, Senior Director of Demand Generation at Refine Labs, Hana Jacover, Director of Demand Generation at MadKudu, and Maurice Maxwell, Senior Digital Marketing Manager at LaunchDarkly.
Find out:
• Why you need to go beyond the ICP
• Strategies for improved customer insights
• What to look for in sales calls
Watch the full session, How to Nail Your Campaign Targeting, to learn tried-and-tested strategies to build paid social audiences, the right way to use intent data, and how to power up your demand generation with ABM: • How to Nail Your Campaign Targeting
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