"A restaurant's worst enemy is its owner": Viktor Gor on business, money, and failures | Gleb Kli...
Restaurateur, entrepreneur, and founder of the Black Star Burger chain, Viktor Gor, shared the brand's success story, explained why Frank by Basta is the leader today, and revealed the secret to the best burgers. Gor also shared his opinion on restaurant business trends, explained why Moscow doesn't know how to make shashlik, and stated that a true "gastronomic orgasm" can be found in Rostov-on-Don.
Viktor Gor also identified the main enemy of any restaurant, recalled how he opened the cheapest restaurant in Russia and how it all ended. He explained why the average marketer is a moron and Maslow's pyramid is rubbish.
The interview will be useful for those interested in gastronomy and business and who want to open a successful restaurant in Russia.
Enjoy watching!
Victor Gor:
TG - https://t.me/idivgory
VK - https://vk.com/victorgor_g
TIMES CODES:
00:00 - Start
02:34 - Today #1 Frank by Basta
05:45 - THE RESTAURANT OWNER SET THE TONE, DIRECTION, CONCEPT
06:38 - “I CAN SOLVE THIS”
08:22 - “WE'RE OPENING A RESTAURANT IN THREE MONTHS”
10:19 - THE TREND GOES AWAY - THE RESTAURANT CLOSES
10:43 - YOU CAN'T OPEN A RESTAURANT AND DECIDE THAT'S IT
11:02 - A RESTAURANT'S MOST ENEMY IS THE OWNER
17:27 - EMPLOYEES - NOT SERVICE
19:24 - You can't fire an employee in Europe
21:37 - FIRES ARE THE NORM
23:16 - "WE'RE GROWING STRONGLY AND WILL CONTINUE TO GROW"
23:30 - We increasingly want to eat out
24:59 - Top Gastronomic Cities Rating
26:16 - "IT'S CRAZY"
26:21 - Rostov-on-Don – a gastronomic miracle
26:41 - MOSCOW CAN'T MAKE SHASHLIK
28:03 - TO BE SUCCESSFUL, YOU HAVE TO BE HUNGRY
29:23 - MASLOW'S PYRAMID - G@VNO
30:21 - "DID I SAID THAT?"
31:03 - Most successful chefs are men
33:20 - "I'm against focusing on one thing"
35:43 - 20 RESTAURANTS LIKE THIS - AWESOME
38:35 - The average marketer is a moron
39:30 - To be relevant, you need to admit you know nothing
39:58 - The right partnership is complementary
51:07 - Anyone will take what's lying around
53:21 - The 3 biggest fails
1:00:50 - Does a restaurateur need a personal brand?