Mada Seghete, Branch - How to Grow from 4 to 400+ Without Losing Your Identity

Опубликовано: 02 Май 2026
на канале: Traction
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Traction Conf Vancouver 2019: http://tractionconf.io presented by Launch Academy, Boast.AI, and Microsoft for Startups.

How do you grow fast without breaking your culture and losing what makes you great?

Research shows that talent is the primary growth challenge for hypergrowth companies. And one of the biggest talent priorities for hypergrowth companies is scaling and maintaining culture.

In this session, Branch Cofounder Mada Seghete shares their playbook to scaling culture through hypergrowth...

Branch is the leading mobile deep linking and measurement company, unifying mobile experiences for almost 5 billion monthly users and 50,000 apps including Amazon, Slack, Airbnb, Reddit, and Tinder.