Principles of Marketing (MKT121) - Module 2
Principles of Marketing - MKT121
This is a recorded session of our online class uploaded here in youtube for academic purposes.
Module 2 covers the following topics:
-Customer Service and Customer Driven Marketing
-Customer Relationship Management (CRM)
-Customer Lifetime Value (CLV)
-Successful Customer Relationship Strategies
Content Sources:
-Asian Institute of Computer Studies Module for G12 - ABM
-Principles of Marketing by Real So and Oscar Torres