Increase website income with Header Bidding - Alexander Eremenko
Alexander Eremenko is the CEO of iAGE ENGINEERING, which develops custom solutions based on header bidding. This technology allows a publisher to optimize and increase income by 15-25% without a noticeable increase in traffic volume!
We invite you to have a look at the main theses of Alexander's report:
1. What does the HEADER BIDDING system look like? Basic terms and a detailed story about what fundamental knowledge is needed to work with the technology.
2. Overview of the programmatic market in the world.
3. How does HEADER BIDDING technology enable publishers to optimize their income?
4. Why is an open auction necessary? Working through Ad Exchange.
5. Google had to move a little in the advertising market when HEADER BIDDING appeared! Story behind.
6. What does the publisher owner get from being connected to HEADER BIDDING?
7. How much traffic is required to get an SSP account?
8. Why do you need ServerSide header bidding?
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