The big bang of digital video: 3 video trends that APAC brands need to know
In a video universe defined by viewer choice and preference, having a strong brand presence on the right platform is critical — yet it’s never been harder. From the point of discovery through to immersion, brands need to show up on platforms that matter the most to modern audiences.
Watch the video essay to discover how brands can show up on YouTube in the moments that matter most.
Modern viewers in APAC value variety, flexibility, and community in their video platforms. Uncover three new video consumption trends in India in this video from YouTube Brandcast 2023:
00:00 The big bang of digital video
01:19 Video Trend 1: What are their needs? Discovery or immersion.
01:46 Video Trend 2: Who are they viewing with? 'Me time' or 'we time'.
02:05 Video Trend 3: How do they want it? Mainstream or niche.
Incorporate these content consumption insights in your video marketing strategy to build strong connections with customers through personalization and engage with audiences in the moments that matter most.
Check out our YouTube Works SEA 2023 playlist for more insights and case studies: • YouTube Works SEA 2023: Engage and connect...
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