How to create an USP (Not a theory)
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Struggling to stand out in a crowded market?
In this video, I'll show you exactly how to build a USP that makes your offer impossible to ignore—even if you're swimming in competition.
This isn't theory. I'm giving you the exact framework we use at UAbility to help coaches, consultants, and agencies close high-ticket deals.
You'll learn:
✅ The Purple Cow Principle (why looking different beats being different)
✅ The Kano Model Framework (Must-Haves, Performance Benefits, Delighters)
✅ 5-step process to create your USP from scratch
✅ Common mistakes that make your offer sound generic
✅ Ready-to-use USP templates
0:00 - Intro
2:52 - The Purple Cow Principle
4:16 - What is a Unique Selling Proposition (USP)?
5:30 - The Tool: Kano Model Framework
6:45 - The 3 Elements of the Kano Model
10:20 - How to Create Your USP: 5-Step Process
14:30 - Common Mistakes to Avoid
17:45 - Action Items