The Removal of the Call Button on Your Google Business Profile
Are you seeing fewer phone calls even though your rankings and views haven’t dropped on Google Business Profile? You’re not imagining it. In this video, Greg Kristan from TM Blast breaks down a major change Google has rolled out on mobile search:
Google has removed the call button from the organic map pack listing on mobile, and users can only get to that if they click on the profile. Instead of calling directly from Google search, users now have to take an extra step, which will impact your calls.
That means:
Your Google Business Profile rankings can stay the same
Your profile views can stay the same
Your calls are down
Why? Because Google is actively pushing the call button behind paid placements, including:
Google Local Services Ads
Google Location Ads
Timestamps:
0:19 Google Local Service Ads Appear at the Top with a Phone Icon
0:33 A Traditional Google Ad and Map Pack Appears with a Phone Icon
0:47 The Organic Map Pack Does not Have a the Phone Icon to Call
1:11 One Advertiser Is Doing the Best with this Format
1:22 Users Can Only Call the Organic Map Pack Listing By Clicking on the Profile First
I recommend all #LocalSEO clients invest in Local SEO Services and some form of paid marketing. One add-on I'm recommending to all of my Local SEO Clients (who qualify) is Google Local Services Ads. You can read about both of my services below to understand them better
https://tmblast.com/services/local-se...
https://tmblast.com/services/google-l...
#LocalSEONews #localseostrategy #googlebusinessprofileseo