How to Use Microsoft Advertising for SEO Research
One of my favorite free tools to do SEO research for potential (or current) clients is Microsoft Advertising (Bing Ads). I like to use the keyword planner in the tool to reverse engineer what other sites rank for based on what is on their website to give me a starting place of what I should build next for my client.
Timestamps:
0:00 Introduction
0:24 Find a Competitor
0:40 Paste the Domain into Bing Ads
0:48 Keyword Suggestions from Bing Ads
1:14 Export the Data
1:30 Create a Pivot Table
1:44 Pivot Table Review
3:45 In Summary