How to make announcement videos that stand out
Learn how to make your announcement videos stand out in a crowded inbox. Haily shares the 3 vital marks all announcement videos must hit and shows you how to make your own in the Biteable video maker. Learn more: https://btbl.co/video-announcements
If you’ve ever felt sending a company email is like screaming into the void, you might be right. A study by APPrise found that 30% of employees don’t actually read company emails. This can be more than a little frustrating, especially if your job is all about conveying internal information. And now with many teams working remotely, it’s more important than ever to be tactical in the way you communicate with an internal team.
This is where video comes in. Video is better for conveying your message effectively when compared to text-only emails. Good video draws on engagement techniques finessed for decades by video makers - techniques like quick cuts, engaging animations, and interesting b-roll. When you combine all these tactics, you get a video that gets your message across without any room for miscommunication. But there are a few things to look out for when creating announcement videos.
1. Keep it short
Video announcements should save people time so keep your video short and sharp. We recommend sticking to under two minutes.
2. Focus on the key takeaways
Treat your video like a newspaper headline - always lead with the most important information. Identify the essentials and cover them in the first ten seconds of the video so viewers don’t have to wait until the end to understand the key information points.
3. End with a call-to-action
Finish every announcement video by clearly outlining the next step for the audience. By reducing their cognitive load, you’re increasing the chance that they’ll take the next step.
4. Add video footage and animations
Images, animations, and video clips are important to hold the audience’s attention and they can also convey important information like data visualisations, new team member introductions, or snippets from an upcoming seminar.
Ready to make your own announcement video? Sign up with Biteable and look through our template library today ► https://biteable.com
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