Jay Barney, MGarcia, Full
discussion about Strategic Management with professor Jay Barney, from University of Utah - David Eccles School of Business. Nowadays, he is one of the most cited authors regarding the Business Strategy field (+220,000 citations in google scholar) and it was a pleasure to discuss his new work about Organizational Culture.
One of the main takeaways of the discussion (see video extract below):
"If there was a 𝐬𝐢𝐧𝐠𝐥𝐞 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 to all of my work in Research Based Theory, in Strategy, in Entrepreneurship, and now in Organizational Culture, it would be: 𝐢𝐟 𝐲𝐨𝐮 𝐭𝐚𝐤𝐞 𝐭𝐡𝐞 𝐄𝐜𝐨𝐧𝐨𝐦𝐢𝐜𝐬 𝐨𝐟 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐀𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞 𝐬𝐞𝐫𝐢𝐨𝐮𝐬𝐥𝐲, what you discover is the 𝐏𝐬𝐲𝐜𝐡𝐨𝐥𝐨𝐠𝐲 𝐚𝐧𝐝 𝐒𝐨𝐜𝐢𝐨𝐥𝐨𝐠𝐲 𝐨𝐟 𝐎𝐫𝐠𝐚𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧𝐬... 𝐈𝐬 𝐭𝐡𝐞 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐦𝐨𝐧𝐠 𝐢𝐧𝐝𝐢𝐯𝐢𝐝𝐮𝐚𝐥𝐬 that enables the firm to produce more than it would if those relationships were not that good. 𝐓𝐡𝐚𝐭𝐬 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐭𝐡𝐢𝐧𝐠 𝐈 𝐰𝐨𝐮𝐥𝐝 𝐬𝐚𝐲."