Little Known Google Ads Local Targeting Tactics for Local Businesses
How to find and target local customers that want your products and services right now. https://www.39celsius.com/google-ads-...
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If your customer base includes local customers, you will want to pay attention to these Google Ads local targeting features so you can grow more local customers now. And if this video was helpful please give us a "like" and comment or question on the video.
If you’re an independently owned business, these ad segmentation tactics will help you compete against local and national brands, many of which are not dialed in on hyper-local digital marketing tactics offered in Google.
Want us to professionally set up your Google Ads, learn more here: https://www.39celsius.com/get-started...
At the bottom of this video, I provide links and resources to other related content.
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--- Content of this video ----
0:00 Google Ads Local Targeting Intro
2:06 Google offers two ad solutions: Search & Display
2:44 The first step in creating local ads: Geotargeting
3:21 Demographic targeting options
4:33 Google Ads behavioral targeting options
5:00 In-Market Audiences, Affinity Audiences
5:33 In-Market Audience for beauty services
5:48 In-Market Audience for Mother's Day Dining
6:06 In-Market Audience for HVAC company
6:21 In-Market Audience for people that moved
6:54 Consider dayparting your ads
7:11 Affinity segments
✅ First, you can geotarget your ads so that they show only locally to your desired locations. You can get as narrow as 1 km, or you can target based on zip codes, cities, or counties - wherever your local customers are, Google Ads provides a flexible solution to reach them.
✅ Next, you can layer on demographic targeting options. You can target based on age, education, relationship status, whether they are homeowners or not, and of course by gender.
✅ Next, utilize behavioral targeting. This is where Google offers some really exciting options for you as a local business.
✅ In-Market Audiences are behavioral targeting that allows you to show your ads to people that are looking for your products and services right now or recently (i.e. within the last 30 days). In the video (starting at 5:33), I show examples for people Google knows are actively searching for:
-beauty services
-Mother's Day Dining
-HVAC services
✅ You should also consider the In-Market Audience of people that recently moved as well. When someone moves or recently moved, people are in need of specific services. And, most importantly, these are people that establish their shopping habits early if they have moved to a new city. So get them early in this transition. What if you were a daycare? Target parents with kids that recently moved. Or what if you were a restaurant? People are hungry and just learning about their new neighborhood.
✅ Finally, you can add dayparting to your local ad campaigns as well. Dayparting is just a fancy marketing term that means you are showing your ads during specific hours of the day. We often run local restaurant ads for lunch specials starting at 10:30 am until 2pm - why would you not want to run food ads to customers right before lunch if you were a restaurant?
Other content related to Google Ads on our site:
▶️https://www.39celsius.com/category/se...
▶️If you're a restaurant, find other digital marketing articles on our site here:
https://www.39celsius.com/category/re...
▶️Beauty salon:
https://www.39celsius.com/facebook-ad...
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