ImagiWorks: Analysing the impact of Apple's iOS7 on the 'flat design' movement
Apple, word-leaders in innovative product development and technology, have ironically adopted (albeit, a little late!) an already existing and flourishing design trend - flat design. However, the astronomical power that the global brand possesses will undoubtedly catapult the popularity of this new-age technique into a 'must-have' marketing and design element, convincing many businesses to undergo significant brand shifts.