Algramo's mission is to catalyse reusable packaging systems on a globally significant scale. With its network of 2,000+ convenience stores and packaging reuse rates over 80%, Algramo caught the attention of brands like Unilever, Nestle and others keen to explore reusable packaging. With their brand partners, they co-develop technology like Packaging as a Wallet (PaaW), that communicates with IoT connected vending machines. Through their distribution system, Unilever sells their laundry detergent for 30% below supermarket prices. Algramo’s newest project is creating its flagship store that will be the logistics hub for a fleet of electric tricycles.
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Thank you for watching this video. The Ellen MacArthur Foundation is a UK charity working on business, learning, insight & analysis, and communications to accelerate the transition towards the circular economy.
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The Ellen MacArthur Foundation was launched in 2010 to accelerate the transition to a circular economy by world record breaking sailor Ellen MacArthur. Since its creation the charity has emerged as a global thought leader, establishing the circular economy on the agenda of decision makers across business, government and academia. With the support of its Core Philanthropic Partners SUN, MAVA and People's Postcode Lottery and Knowledge Partners Arup, IDEO, McKinsey & Company and SYSTEMIQ.
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