Audience Targeting Basics With Programmatic
Are you looking to start targeting your ideal audience? In this video, we discuss how to set up targeting metrics, different types of targeting tactics, and targeting strategies. The programmatic ecosystem is changing rapidly and new methods to target and reach your intended audience are constantly evolving.
Along with sophisticated targeting tactics like Page Context AI, weathering targeting, location targeting, and Custom Segments in StackAdapt, overlapping different targeting methods allows you to fully take advantage of the advanced capabilities of programmatic advertising.
Timestamps
00:00 Introduction
01:40 What Is StackAdapt?
03:54 Setting up Targeting Metrics
12:21 Types of Targeting Tactics
29:05 Targeting Strategies
35:55 Q&A
Explore Contextual Targeting:
https://www.stackadapt.com/contextual...
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Apple Podcast https://go.stackadapt.com/apple-podcast
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