Google Ads vs Meta Ads: Who Is the Performance King?
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Is Google Ads or Meta Ads (Facebook & Instagram Ads) the real ROAS king?
This is one of the most debated questions in performance marketing — and also one of the most misunderstood.
In this video, I break down Google Ads vs Meta Ads from a practitioner’s perspective, not theory. I’ve spent hundreds of millions of dollars running ads across both platforms and have seen both extremes:
• Brands scale profitably on Meta Ads while losing money on Google
• Brands crush it on Google Search while Meta burns cash
So the answer isn’t “it depends”…
It’s clear once you understand the right framework.
🔍 What you’ll learn in this video:
• Why ROAS is not a platform metric, but an intent problem
• Why context matters when comparing Google Ads and Meta Ads
• The 7 core competencies professionals use to judge ad platforms
• Customer awareness stage
• Demand creation vs demand capture
• Funnel control
• Algorithm strength (Meta’s Andromeda vs Google intent engine)
• Creative leverage
• Scalability
• Skill & strategy requirements
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