What is 4K UHD?
SMPTE partnered with Loyola University to produce a short video targeting consumers who are in the market for a 4K UHD television set. The goal of the video is to provide the general public with information about resolution, contrast (High Dynamic Range), and color space, so they may ask more informed questions.
SMPTE thanks the students at Loyola and the SMPTE volunteers, credited at the end of the video.