Agile Marketing - A Step-by-step Guide
Agile Marketing - A Step-by-step Guide. In this video, I explain a step by step guide to implementing Agile marketing from a strategy, people, and process perspective. Everyone is trying to implement Agile in marketing and there is so much junk content online. Unless you fully understand the difference between Agile in IT and how it differs from marketing, you are bound to make mistakes. I recommend that you focus less on frameworks like Scrum and Kanban.
Need help implementing Agile marketing? Contact me via my website https://www.cxconversion.com/agile-ma...
Video timeline:
0:00 Introduction
0:13 Agenda - Table of content
0:36 What is Agile Marketing?
5:17 Agile Marketing Model
17:18 How to Implement Agile Marketing
31:38 Questions and recommendations about Agile marketing transformation and implementation
31:48 Clarify and align what Agile marketing means to your team(s)
32:38 Ask yourself: “Why do we need Agile Marketing?
33:48 Confirm your expectations from Agile Marketing
35:13 How will Agile marketing affect each member of your team specifically?
37:18 What incentive does Agile marketing provide to each person on your team?
37:47 How do you plan to get buy-in from everyone?
38:57 How do you plan to develop Agile marketing skills across your teams?
39:56 What resources will your teams need to become truly Agile?
40:18 How many campaigns and projects will retain the waterfall model?
42:16 Agile Marketing Coach & Trainer
To learn more about Agile marketing, I recommend buying and reading the book Lean Agile Marketing. Also, watch the following videos
Agile Marketing Case Study • Agile Marketing Unleashed: A Case Study Ad...
AGILE MARKETING FRAMEWORKS - ACTIONABLE TIPS THAT WORK • Agile Marketing: How to Get More Done in L...
Why Agile Marketing? • The Real Benefits of Agile Marketing (and ...
Agile Marketing Software • Agile Marketing Software
Benefits of Agile Marketing • Agile Marketing: Benefits You Didn't Know
The Agile Marketing Transformation - Femi Olajiga - Hard Corps Marketing Show #199 • The Agile Marketing Transformation - Femi ...
AGILE MARKETING TRAINING: THE RECOMMENDED LEARNING PATH • Agile Marketing Training: The Recommended ...
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