At The Forefront With Constituents: Political Campaigning With Programmatic
Voters today are spread thin across many different device types and screen sizes, and their attention comes in bite-sized snippets. With the political season ramping up, how can political advertisers effectively use programmatic? Watch this webinar recording to learn how reaching your constituents with a multi-channel strategy enables you to scale your messaging using advanced targeting strategies.
Timestamps
00:00 Introduction
01:33 What is StackAdapt?
02:15 Issues for Political Advertisers
04:19 Growth of CTV, Video, and Audio
05:58 Targeting Tactics
09:41 Creative Tactics
13:00 Campaign Analysis
15:43 Best Practices
17:00 How StackAdapt Can Help
22:52 Q&A
Learn more about programmatic for political campaigns: https://blog.stackadapt.com/programma...
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