What Does Strong Marketing and Sales Alignment Look Like?
An alignment between sales and marketing is key to company growth, but it’s often overlooked.
Jason Widup, VP of Marketing at Metadata, asks a panel of sales and marketing experts to share their take on what a good partnership between sales and marketing looks like.
Panelists include Amy Slater, Global VP Sales at Palo Alto Networks, Olivier L'Abbé, President at Metadata.io, and Sydney Sloan, CMO at Salesloft.
Find out:
• Why having mutual goals is crucial
• How shared ownership is the way forward for sales and marketing
• The importance of strong relationships
Watch the full session, How Marketing and Sales Can Build Stronger Relationships, to learn more about how to get the most out of sales and marketing alignment, what not to do, and the best shared metrics to keep an eye on: • How Marketing and Sales Can Build Stronger...
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