In 2015, Apple Music launched with every advantage: a billion iPhones, unlimited cash, and iTunes dominance. Everyone thought Spotify was finished.
But today? Spotify has 600 million users. Apple Music has only 100 million.
This is the story of how a Swedish startup took on the biggest tech giant on Earth... and won.
From better product design to a $2 billion lawsuit that changed the App Store forever — this is Spotify vs Apple Music.
#spotify #appleMusic #businessStrategy #underdog
0:00 - Intro: When Apple Music Launched
0:20 - Apple's Unfair Advantages
0:57 - Spotify's Counterattack
1:52 - The Antitrust War
2:25 - The Victory & Results
3:13 - Conclusion: How The Underdog Won