What is App Store Optimization (ASO)?
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This video covers "What is ASO?"
App Store Optimization: Elements to focus on.
App Category
Select a primary category that best describes the main function of your app. You app might, however, qualify for more than one category.
App logo
Your app icon is one of the first elements of your app that users see, so make a strong first impression.
App name
This may seem simple but don't go for the obvious choice! Yes, by all means, put your brand name into the title but try to include a keyword or two.
App screenshots
The app shop window. These screenshots should be exciting and not boring or predictable.
App description
2 simple words... Keyword research.
In the app description, this is where the main chunk of your keyword research comes to life.
Localisation
Don't be like many brands who ignore this. You want to reach as manny users as possible so why limit yourself by not speaking their language.
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