BOF vs TOF Content
When crafting content, it's vital to think about the sales funnel 👇
While top-of-funnel topics are important, it's the bottom-of-funnel content that really drives conversions 💰
✔️ This is the content that answers buyers' most pressing questions
✔️ It's the content that builds trust and solidifies the decision to buy
✔️ It's what empowers sales teams with the ammunition they need to close deals
So, always think: What content will support the sales journey most effectively? 🤔
Want to hear more? Check out episode 133 of the InboundBuzz Podcast here: https://www.redpandas.com.au/ep133
#BottomOfFunnel #ContentStrategy #SalesEnablement #DrivingConversions #ContentCreation #SalesSupport