Creating a successful image video! From concept to finished video.
You'll learn everything you need to know about creating a corporate video. The focus here is on the CONTENT of a corporate video.
Content:
0:00 - Introduction
0:28 - What is a corporate video?
0:51 - The perfect content
2:20 - The structure (story arc)
4:04 - Script & shooting schedule
4:43 - The shooting day
5:02 - Post-production
5:19 - Do it yourself or hire someone?
... Link to the article with information on the costs of creating a promotional video:
https://motionside.de/imagevideo-muen...
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What is a corporate video?
A corporate video aims to convey a specific image for a company, brand, or product.
What content should you use?
That depends, of course, on the purpose of the corporate video. But you should always consider why you're doing something or why a particular product exists. Simply stating "what" isn't enough for an effective corporate video.
What is a corporate video?
``` Simon Sinke perfectly explained this in his "Golden Circle" approach:
• How Great Leaders Inspire Action | Simon S...
The Briefing for Your Image Video
After considering the "why" behind your image video and the image you want to convey, you can create a detailed brief.
How is an image video structured?
The story in an image video shouldn't be told in a boring and monotonous way, but rather follow a narrative arc.
This ensures that the viewer is captivated from the beginning and keeps watching.
Script and Shooting Schedule
A script is created based on the brief. Once that's finalized, the shooting schedule is created, outlining how the actual filming will proceed.
Production and Post-Production
If the planning has been carried out meticulously, there's not much more to say about this point. The planning is complete; now it's time to implement it.
Do it yourself or hire someone?
Since there are many things to consider when creating a corporate video, I recommend leaving it to a professional video producer. They simply have a completely different perspective, and the result will most likely be better.
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