The SaaS Pricing Secret Weapon | Office Hours With Mike Cooch
In this Office Hours, Mike Cooch dives deep into the nuts and bolts of pricing SaaS packages using HighLevel's configurator. He breaks down the magic 3x markup formula for hitting that sweet 67% gross margin and shows you how to structure irresistible offers.
00:00 - Welcome to Office Hours
03:25 - Using HighLevel's SaaS configurator
08:10 - The 3x markup strategy for 67% gross margins
14:22 - Structuring attractive service packages
21:54 - Hiring your first customer success manager
27:31 - The power of Net Promoter Score (NPS)
32:32 - Starting as a generalist vs. niching down
37:09 - Building a media company as an agency front-end
45:50 - Integrating AI chatbots into your service offerings
52:41 - The importance of getting market feedback early
58:53 - Balancing learning and action in entrepreneurship
1:03:35 - Addressing common HighLevel integration questions
1:07:06 - Final thoughts
WHAT IS OFFICE HOURS?
Office Hours are free calls for early-stage entrepreneurs—held weekly—with no agenda other than trying to help you with any questions you have about starting or growing your business!
Click here to join our free community of thousands of entrepreneurs and register for future Office Hours calls: https://labspecial.com/office-hours
WHO IS MIKE COOCH?
Mike Cooch has founded successful, seven-figure businesses in technology services, agency services, publishing, and e-commerce (and flopped on a variety of attempts as well…keepin’ it real!).
His businesses have been named to the INC Magazine List of Fastest-Growing Companies three years in a row and were also nominated as the Best Places to Work in their respective cities.
He has an MBA from Babson College (the #1 ranked entrepreneurship school in the world 25+ years running—go Beavers!), where he has been a regular guest lecturer on the topic of ‘Managing a Rapidly Growing Business’ and a BS in Finance from Colorado State University.
He has three children, is an avid skier, hiker and traveler, and is loving life in his adopted hometown of San Diego.
His mission is to help other entrepreneurs build businesses that give them more freedom, more money, and more impact.
RESOURCES
🟢 To learn more about his thoughts on HighLevel—what Mike believes is the #1 tool for Digital Agencies to use to deliver scalable, profitable services—and get a FREE TRIAL to the software, visit: https://servicesthatscale.com/highlevel
🟢 To learn more about Mike's HUGE HighLevel bonus package, visit https://servicesthatscale.com/highlev...
🟢 To get more information on how to start a digital marketing agency using the Services That Scale strategies, visit https://servicesthatscale.com/start
🟢 To learn the 14 automated, high-margin digital marketing agency services that Mike likes best, visit https://servicesthatscale.com/14services
🟢 To register for FREE Q&A calls with Mike Cooch, join our community at https://labspecial.com/office-hours
🟢 Get FREE access to Mike's course on the 7 key strategies he's used to start and scale Agencies to multiple seven figures in revenue at https://servicesthatscale.com/growfaster
STAY IN TOUCH! 🙌
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Visit https://servicesthatscale.com for strategies to scale your digital marketing agency, freelance, or consulting business quickly and profitably.
Visit https://lvrg.com to discover growth strategies for online lifestyle entrepreneurs who want more freedom, more money, and more impact.