Instagram Reels VS TikTok for business (WE TESTED BOTH)
Reels vs TikTok: which should your business use for reach and engagement? We ran two NEW experiments on our own 142k-follower Instagram business account, AND brand-new TikTok and Instagram accounts. 🥽🧑🏻🔬
ALSO PLEASE ENJOY your free 60-day Hootsuite trial so you can grow your Instagram in less time: http://ow.ly/fo1h50HiB3o
____________________
📚CHAPTERS 📚
0:00 introduction
0:37 Experiment 1: should I use TikTok or Reels?
1:00 Methodology: we posted identical content to both
1:28 The Results: TikTok wins
1:42 Experiment 2: Why does anyone use Reels, then?
1:57 The Results: Using Reels for 6 weeks notably increased reach, followers and engagement
2:31 Six things you need to know before you start posting Reels
3:40 ~~important reminder about hats~
____________________
MORE INFO:
Take our 10-day INSTAGRAM REELS CHALLENGE and get daily creative prompts while mastering the platform: ➡️ ➡️ http://ow.ly/5OBl50HiB5A
Which is better for reach, TikTok or Instagram Reels? Read the whole experiment: http://ow.ly/2iJb50HiB4T
Do Reels improve your overall Instagram engagement? Read the whole experiment: http://ow.ly/2mzf50HiB5m
🔬 Check out all our expert secrets, tips, and tricks on our blog:
http://ow.ly/bovk50HiB5q
🤳 Stay connected with us!
Twitter: / hootsuite
Facebook: / hootsuite
Instagram: / hootsuite
Hootsuite Labs is powered by Hootsuite's own social marketing team. Subscribe to get social media tricks, tactics, and tools tested by the experts. We experiment and share results to help you succeed on social.