Amazon PPC Metrics Explained (ACOS, TACOS, CTR, CVR, CPC, ROAS, CPA, vCPM)
If you can’t read the metrics, you can’t make correct PPC decisions.
This video breaks down the essential Amazon PPC terminologies used inside Amazon Ads what each metric means, the formula, and what it tells you about performance.
Metrics covered (with formulas + interpretation):
✅ ACOS = (Ad Spend ÷ Ad Sales) × 100
✅ TACOS = (Ad Spend ÷ Total Revenue) × 100
✅ CTR = (Clicks ÷ Impressions) × 100
✅ CVR = (Orders ÷ Clicks) × 100
✅ CPC = cost per click
✅ vCPM = cost per 1,000 viewable impressions
✅ CPA = Ad Spend ÷ Orders
✅ ROAS = Ad Sales ÷ Ad Spend (inverse of ACOS)
✅ Impressions = how often your ad is shown
What you’ll understand after this video:
When low ACOS is good vs when it’s a false win
Why TACOS tells the real story of brand health + organic strength
How CTR/CVR diagnose intent + listing quality
What rising CPC signals (competition vs relevancy)
When vCPM matters (upper funnel)
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