Nissan launch new Juke at Geneva Motor Show
Nissan aiming to continue domination of Crossover market with launch of new Juke
Carmaker reveals latest in European 'product onslaught'
Global premier of next generation Juke
Juke and Qashqai enabling Nissan to continue domination of Crossover segment they invented
Latest launches in ongoing 3 year product onslaught
Part of strategy for Nissan to become the top Asian brand in Europe by 2016.
Nissan will use the global launch of the New Juke at Geneva Motor Show to spearhead its latest global product onslaught and continue the domination of the Crossover segment that the manufacturer invented.
The range of launches -- 19 in Europe in 3 years - is part of Nissan's wider plan to take advantage of recovering European economies and be no 1 Asian manufacturer in Europe.
Coming hot on the heels of the global launch of the Qashqai, Nissan will use the unveiling of the new Juke to demonstrate its ongoing domination of the crossover market.
Nissan invented the crossover concept - cars that look like rugged 4 x 4s but with the handling and economy of a road car - and now has many imitators but continues to innovate. The Qashqai, re-launched last year, still dominates the crossover market with sales of 250,000 annually.
Nissan will also use the show to accelerate its zero-emissions leadership by launching an electric van -- the e-NV200.
Record levels of demand for Nissan's class-leading vehicles, plus a raft of new or revised models means that Nissan will be pulling out all the stops at its European plants this year. The Sunderland plant produced over 500,000 vehicles in 2012 and 2013, and St. Petersburg is set to double its capacity by 2016. Meanwhile Nissan's three Spanish facilities have had over €430 million invested in them, ready for four new model launches in 2014 and 2015.
Nissan's recent global quarterly financial results show an increase in production and revenue and the Renault-Nissan Alliance recently announced plans to converge a number of functions across Renault and Nissan to achieve a further €4.3 billion a year savings.