Improve Your Serving and Ranking part 2 | mobile friendly | put useful content
When a user types a query, Google tries to find the most relevant answer from its index based on many factors. Google tries to determine the highest quality answers, and factor in other considerations that will provide the best user experience and most appropriate answer, by considering things such as the user's location, language, and device (desktop or phone). For example, searching for "bicycle repair shops" would show different answers to a user in Paris than it would to a user in Hong Kong. Google doesn't accept payment to rank pages higher, and ranking is done programmatically.
To improve your serving and ranking:
Make your page fast to load, and mobile-friendly.
Put useful content on your page and keep it up to date.
Follow the Google Webmaster Guidelines, which help ensure a good user experience.
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