July 7, 2020
Beating huge multinationals is no mean feat for a homegrown Indian company especially in a market worth INR 17000 crore (US$2.5 billion). But that’s exactly the kind of accomplishment that snack producer Haldiram's Snacks has under its belt as of 2017 has maintained its status as India’s largest snack company and number 1 position in salty snacks category.
Join in the live conversation with Dr. AK Tyagi Executive Director of Haldiram Snacks and Shruti Chaturvedi as they discuss:
The Haldiram Story
Retaining the giant market share in a hyper-competitive market
Building an omnipresent brand with an aggressive distribution network
Garnering a deserving customer loyalty
Key strategies at play when starting any product that serves Indian palate.