The #1 Mistake C-Level Executives Make on LinkedIn
Executives who were once convinced that social media wasn’t personally worth their time are now seeing the benefits of using it as an engagement tool for the benefit of their brand. But one thing we consistently see with the C-level executives we work with is a hesitation to brag on themselves in their profiles - which is a huge disservice to their brand.
If you hold a management level position and are using LinkedIn to boost your brand, you’ve GOT to brag on yourself a bit. At the very least, brag about your company’s latest milestones. This can naturally help boost your own authority and thought leadership — both of which are going to greatly benefit the company you’re representing.
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