MAXIMIZE Your ABM Strategy with These 10 PROVEN LinkedIn Ads Tips
Everyone talks about LinkedIn Ads and ABM. But getting it right is hard.
In this episode, Tim Davidson, Founder of B2B Rizz, breaks down his top 10 tips to make LinkedIn Ads actually work for your ABM campaigns.
If you’re running ABM campaigns and using LinkedIn Ads (or thinking about it), this episode is packed with real, tactical insights you can apply immediately.
He covers
00:00 Introduction
02:18 Your Account List is the Foundation. Get It Right
04:59 Account List vs Contact List
08:48 Managing Frequency in LinkedIn Ads for ABM
11:40 Cap Impressions Using LinkedIn’s Company Feature
17:13 Test One-to-One ABM Ads (But Avoid These Countries)
22:31 Using LinkedIn Ad Engagement as a Sales Trigger
25:37 Split Campaigns by Employee Size
27:58 Create ABM-Specific Remarketing Lists
29:55 Utilizing Content for Engagement
32:50 Don’t Sleep on Exclusions in LinkedIn Ads
34:45 Integrating LinkedIn Ads into a Broader ABM Strategy
👉 Check out Tim's article here:
https://www.adconversion.com/blog/abm...
===================================
Join 5,000+ B2B marketers learning how to scale paid ads with free courses taught by the world's best practitioners:
➜ https://www.adconversion.com/?utm_sou...
Join the AdConversion Community. A place where the world's best B2B advertisers share insights you can't find anywhere else ❤️
➜ https://www.adconversion.com/communit...
Subscribe for future videos:
➜ / @adconversion
Tim Davidson's Ad Library:
➜ https://coda.io/d/Loda-Awesome-Linked...
===================================
Connect on social:
➜ LinkedIn: / silvio-perez
➜ Twitter: / silvio_ppc
#b2bmarketing #linkedinads #accountbasedmarketing #linkedinadvertising #b2bads #b2badvertising