The Ken Burns Effect in Final Cut Pro
In Chapter 6, we are talking about The Ken Burns Effect and how you can use this tool to add a little bit of motion to otherwise still photographs.
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This 12 part course teaches video production to small business owners and non-profits. The goal is to teach students how to create a commercial to support their business/organization using only an iPhone and a Mac running Final Cut Pro. The course ends by teaching students how they can upload their commercial to YouTube, pair it with Google Ads, and target it at local customers based on zip codes.
The Ken Burns effect can be a very effective tool when it comes to telling a story. For this course, I'm encouraging you to use the story of your business/non-profit to attract an audience. While most businesses don't have video footage of when they first started, many have still photographs.
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