What is an RFP? A Beginner’s Guide to Winning Proposals (2025 Edition)
In this 2025 guide, we explain what an RFP is, why organisations use them, and how to approach them with confidence. Whether you’re brand new to the bid and proposal profession or looking to sharpen your skills, this beginner-friendly video walks you through the RFP process from start to finish.
An RFP — or Request for Proposal — is a formal request issued by a company, government agency, or organisation to invite potential suppliers to propose solutions for a project or service. In this 2025 edition, you’ll see a clear example, learn why RFPs matter, discover the key sections inside, and pick up proven APMP tips for responding effectively.
At APMP, we’ve trained and certified thousands of professionals worldwide in best practices for winning RFPs — from breaking down complex requirements to building compelling, compliant responses that score highly with evaluators.
0:00 Intro
0:20 What is an RFP?
0:41 An Example
1:21 Why do RFPs matter?
1:49 What is in an RFP?
3:08 Tips
4:00 Conclusion
📌 Learn more about APMP training and certification: https://www.apmp.org