How to Write a Newsletter (19 tips from Jay Clouse)
In this video, we'll examine 19 tips on how to write a successful newsletter. For these 19 tips I’m using a newsletter as an example that was sent to me by Jay Clouse.
This is the newsletter: https://drive.google.com/file/d/1IeYi...
Jay has over 20,000 subscribers earned $50,000 in 2022 from newsletter sponsors alone and I’m not even talking about the product sales he’s made by sending newsletters. Ie he knows what he’s doing.
Jay Clouse's YouTube channel: @jay
/// Timestamps ///
0:00 Intro
0:21 Use curiosity triggers in your subject lines
0:47 How to get it right with sponsorships (and what this newsletter got wrong)⚠️
1:15 WARNING⚠️
1:37 Use these soft selling techniques
1:50 Use Social Proof to establish trust
2:07 Scarcity + Exclusivity + Urgency sells
2:24 ALERT - inform your readers!⚠️
2:46 Boost Your Copywriting with Inclusivity Triggers Like This
3:11 Unlock the power of social influence!
3:32 Start using images to add credibility and build trust
3:45 Looking to gain your audience's trust? Use the promise trigger
4:08 Do your followers see you as an authority? If not, try this
4:24 How to soft-sell your product
4:35 Are you scared to hard-sell your product?
4:44 How to use your customer's language and pain points
4:57 Know your audience's problems!
5:18 Do this instead of this
5:42 The DANGER of weak Promises⚠️
6:06 Don't do this without providing evidence⚠️
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