Quick Tips: Ageism - Creativity Doesn't Diminish with Age
Age discrimination is real – particularly in creative careers. But the myth that creativity diminishes in old age has been debunked. Phil Cooke shares insights for leaders on maximizing their senior potential and cultivating increased creativity. https://philcooke.com
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Do you have a message or story the world needs to hear? As a Hollywood producer and media consultant, I offer advice for leaders and creatives each week on filmmaking, digital media, publishing, strategy, communication, leadership, culture and faith – to take you from where you are to where you want to be in your career.
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**More about this episode: ** Ageism – Creativity Doesn’t Diminish with Age
As you get older, it’s not just about doing great creative work, but also about fighting people’s perceptions about our value. It didn’t help that as a 22 year old, Facebook founder Mark Zuckerberg announced at Stanford University in 2007 that: “Young people are just smarter.” Although he apologized later for such a stupid comment, the bias can be overwhelming. But more and more research is telling a different story.
Psychology Today reported back in 2009 that an aging brain is a creative brain. So much so that instead of retirement at age 65, we should be transitioning people that age into more creative jobs.
At the Georgia Institute of Technology and Hitotsubashi University in Japan discovered that in the US, the most valuable patent applications are more likely to come from the oldest inventors — typically over age 55.
Since the 1980s, the greatest breakthroughs for Nobel physics laureates happen at age 50. Plus, even more surprising is the age of Nobel winners are getting higher every year.
A 2016 study from the Information Technology and Innovation Foundation revealed that with inventors, they don’t actually peak until their late 40s and keep on being highly productive over the last half of their careers.
As a result of this and much more research, if you’re a leader and have one or more mature creative professionals on your team, or perhaps you’re one of those older professionals and wonder about your future, here’s what you need to know:
– If you’re a leader, it’s a major mistake to assume creativity lessens with age. Certainly there are plenty of older professionals who aren’t what they used to be, but remember that’s a decision they make for a variety of reasons and has nothing to do with creativity. As long as they stay up to speed on the culture, and are still learning, motivated, and doing great work, there’s no reason to think they’re losing their creative powers.
– If you’re a creative professional, stand up for your ideas and don’t give up ground to younger creatives so quickly. It’s also important to keep challenging yourself, exposing yourself to new thinking and new ideas, and not get stuck in a particular era (no matter how successful you were back then).
The paradigm is changing and when it comes to creativity, the myth of aging has been exposed and debunked. Keep learning. Keep growing. Stay creative. There’s no reason not to do it.