DMM and Adopt a Loon
DMM, a marketing services company in Scarborough, Maine, won a Xerox Best of the Best Award for "Adopt a Loon," a direct marketing program produced for the BioDiversity Institute. DMM used a Xerox iGen4 and GMC PrintNet T software to yield a response rate of nearly 15%. DMM's SVP of Marketing Theresa Cloutier tells the story....