Custom Intent Audiences
Custom intent audiences allow you to reach the ideal audience for your business in your Display and Video campaigns by segmenting ad groups according to the specific keywords and landing pages you would like to target. You can use custom intent audiences with auto-created audience segments or you can define your own audiences by entering keywords, URLs, and apps related to your product or service. Google Ads will then show ads to people who are likely to be interested in these keywords on pages, apps, and videos.
You can add audience targeting to ad groups and reach people based on who they are, their interests and habits, what they’re actively researching, or how they have interacted with your business. Audience targeting can boost your campaign's performance by reaching people browsing websites, using apps, or watching videos. Read the personalized advertising policy (formerly known as interest-based advertising) to help improve the experience for users and advertisers alike.
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