Create Remarketing Audiences in Google Ads
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How to Create Remarketing Audiences in Google Ads:
Option 1: Create Remarketing Audiences using Google Ads
Prerequisite: You need to have the Google Ads Tag installed in all website pages: • Install Google Ads Tag with Google Tag Man...
1) Login to Google Ads
2) Access Tools (left-hand-side menu)
3) Open the Shared Library drop-down menu
4) Navigate to Audience manager
5) Click the "+" button
6) Select Website visitors
7) Specific the conditions for your Remarketing Audience (Segment) and create the segment
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Option 2: Create Remarketing Auediences via Google Analytics
Prerequisite: Your Google Ads need to linked with Google Analytics: • Link Google Ads with Google Analytics
1) Login to Google Ads
2) Access Tools (left-hand-side menu)
3) Open the Shared Library drop-down menu
4) Navigate to Audience manager
5) Click the "+" button
6) Select Google Analytics
7) Select your Google Analytics property
8) Create an Audience
You can also create Audiences in your Google Analytics property:
1) Login to Google Analytics
2) Access Admin (bottom-left-hand-side)
3) Navigate to Audiences
4) Create an Audience
If your Google Ads account is linked with your Google Analytics account, any audience created in Google Analyitcs will sync automatically.