Smartly.io : Dynamic Retargeting with Instagram
Dynamic Products Ads (DPA) are available on Instagram, meaning it’s now time to retarget potential customers on Instagram as well as Facebook. Have they seen one of your products but not yet added it to their cart? Have they added your product to their cart but not yet purchased it? Follow their intent and move them up the funnel, by showing them the right creative in the right placement – which now includes Instagram.
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