Hieu Van Le: Towards Automatic Filter List Generation for Adblocking at
Recent advancements in filter rule generation leverage reinforcement learning techniques to generate filter rules while considering potential breakage. However, a key drawback of this approach is its reliance on per-site rules, which does not align with state-of-the-art filter lists, such as EasyList, that employ global rules for multiple websites. In this talk, Hieu Van Le presents a comparative study of approaches aimed at automatically generating an optimized filter list curated for a collection of sites. He discusses the (dis)advantages of each approach within the context of the trade-off between effectiveness (blocking ads) vs. causing collateral damage (unintended breakage for unseen sites) and provides recommendations for the ad-filtering community.
Hieu Van Le’s research lies at the intersection of privacy and networking to improve (1) transparency of data collection practices by characterizing advertising and tracking ecosystems across different platforms such as the web, smart TVs and Oculus VR; and (2) control of data collection by designing frameworks and methodologies to automate the pain-points of privacy-enhancing technologies (PETs) that block advertising and tracking on the web. He aims to continue his mission to give users more control over their privacy as a postdoc at the University of Michigan.
✅ About Ad-Filtering Dev Summit:
From exploring the latest advancements in machine learning and AI to shaping the future of online advertising, we engage in thought-provoking discussions and discover how technology can be harnessed to enhance user experience, foster sustainability, and promote transparency in the digital ecosystem.
Learn more about AFDS here: https://adfilteringdevsummit.com/publ...
✅ About eyeo
We transform the internet into a trusted, sustainable and accessible place where people and businesses regain control over their experience, content creators and publishers are rewarded for their content, and advertisers and consumers can connect on mutually agreed terms.
With eyeo …
✔️ People regain control over their online experience.
✔️ Content creators and publishers are rewarded for their content.
✔️ Advertisers and consumers connect on mutually agreed terms.
Find out more about eyeo at https://eyeo.com/about.