Amazon DSP (Demand-Side Platform) | Advertising on Amazon: Episode 5 | Merkle
Learn more about our Advertising on Amazon series here!
https://www2.merkleinc.com/l/47252/20...
Amazon advertising – the demand-side platform, or DSP - is your one-stop shop for buying programmatic display and video ads on Amazon-owned properties.
Unlike search advertising, you don’t need to sell products on Amazon to be on the DSP. That means almost anyone can join: financial service firms, insurance companies – you name it. Amazon’s unique audience data and high-quality ad inventory is a solid opportunity for brands of all kinds.
If you jump on board with the DSP you have a few choices for where your ads take customers. You can land shoppers off Amazon on your external website, or if you sell on Amazon you can drive clicks to product detail pages or your Amazon Store. Depending on your needs, you’ll want to explore either the self-service or managed-service option for the DSP.
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